Things Fall Apart By Chinua Achebe - 1710 Words

â€Å"The white man is very clever. He came quietly and peaceably with his religion. We were amused at his foolishness and allowed him to stay. Now he has won our brothers, and our clan can no longer act like one. He has put a knife on the things that held us together and we have fallen apart† (Achebe 146). This quote, spoken by Okonkwo in Chinua Achebe s novel Things Fall Apart, is the most significant quote in the novel itself. This story was set in the 1890s. During this time, missionaries and colonial government intruded the Igbo society. In a traditional African village, lived a well-recognized man, Okonkwo. Okonkwo was ambitious, powerful, strong, short tempered, and depended on physical strength and African morals. He also believed†¦show more content†¦Okonkwo returns to a villager he can no longer call his anymore. He finds that the missionaries had dictated what his friends and others should believe in, agree or disagree with and he is intending to retract hi s morals and beliefs. In the process, Okonkwo is destroyed. His unwillingness to change from the strong, masculine man to a understanding and gentle man, led Okonkwo setting himself apart from the community and him fighting alone against the missionaries. In Chinua Achebe s novel Things Fall Apart, the author develops the theme of survival of the fittest does not always result in a civil community, in order to emphasize that the beliefs of cultural and religious traditions are important to developing a civilized African community. One example of the survival of the fittest not resulting in a civil community is during the week of peace. This sacred week is a time for calmness. Okonkwo, who values respect and strength largely, disregards this sacred week by beating his wife because she had not eaten dinner with the rest of his wives and children. Achebe represents this betrayal of tradition by stating, â€Å"His first two wives ran out in great alarm pleading with him that it was the sacred week. But Okonkwo was not the man to stop beating somebody half-way through, not even for fear of a goddess. Okonkwo’s neighbors heard his wife crying and sent their voices over the compound walls to ask what was the matter. Some of them came over to see for

Prevalence of Dementia in Australia - 2658 Words

Wrong method to give APA intext citation. However, it is on page 469 of Edition 11. Remove. Introduction Failure to remember events, forgetting to attend to tasks if interrupted, poor hygiene habits, language problems, erratic and unpredictable judgment, disturbed emotions and depression along with occasional hallucinations and delusions are all signs that a person may be suffering from a common cognitive disorder called Dementia. In this case study, Antonio Renaldi shows most of the symptoms of Alzheimers disease, a type of dementia. It takes many years for dementia to develop before it is diagnosed, and for the cognitive abilities of the diseased person to deteriorate to a level where they are unable to continue their normal social and professional activities. According to a recent study (Prince et al., 2013), it is estimated that about 35. 6 million people suffered from dementia worldwide in 2010 and these numbers will double every twenty years. Australia is among a list of countries which are boldly facing this disease, which afflicts the intellect of its countrymen. In 2011, 298,000 Australians suffered from dementia, 62% of which were women (AIHW, 2012) Prevalence of Dementia in Australia With dementia, due to a significant delay between onset of disease and actual diagnosis, it is difficult to estimate the prevalence in populations, as the total number of people having the condition at a given time is not known. The most recent data on the prevalence ofShow MoreRelatedHealth Care and Stage Dementia Support Essay example1302 Words   |  6 Pagesassignment, I researched about the health problem, dementia. Dementia is one of the serious health problems Australia encounters. This is due to the fact that the aging of population in Australia is increasing. Thus, the number of people who are diagnosed as dementia is increasing every year. Brown Edwards (2005) suggested that there are approximately 18,000 new cases of dementia in Australia every year. Harris, Nagy and Vardaxis (2006) stated  ¡Ã‚ ®dementia is a progressive organic mental disorder characterisedRead MoreA Brief Note On Coronary Heart Disease ( Chd )814 Words   |  4 Pagesillustrates various modifiable a nd non-modifiable risk factors, influencing the prevalence of CHD within Australians. Figure 1: Modifiable and non-modifiable risk factors affecting the prevalence of Coronary Heart Disease in Australia [19] Modifiable Risk Factors Non-Modifiable Risk Factors Obesity Increasing age Hyperlipidemia Gender Excessive alcohol and tobacco use Family history Psychological stress Heredity Prevalence of CHD over the past century As shown in Figure 2 (Page 2), the AustralianRead MoreThe Impact Of Dementia On The Health Problem With Worldwide Education1236 Words   |  5 PagesThe impact of dementia is a mounting global health problem with worldwide education the incidence and prevalence can be diminished. With the projected incidence raising global education is crucial. Education about dementia prevention, increasing awareness and understanding of dementia and reducing stigma is vital to meet this 21st century health problem. The above factors combined have a major impact on the indivvual with dementia and society. No solo country, sector or organisation can encounterRead MoreThe Effects Of Dementia On The Incidence And Prevalence1081 Words   |  5 Pagesimpact of dementia is a mounting global health problem and through worldwide education the incidence and prevalence can be diminished. Global education is critical with the projected dementia incidence, the lack awareness and understanding of dementia, no dementia cure and the associated stigma. These factors combined have a major impact on the person with dementia and society. No solo country, sector or organisation can encounter this global health problem by themselves. Worldwide dementia numbersRead MoreThe Dangers Of The Elderly1582 Words   |  7 PagesAustralia, like numerous countries throughout the world, has an imminent aged care crisis. The Australian Bureau of Statistics (2012) reports that there are 3.22 million people aged 65 years or older, or 14% of the population, and this number is expected to double over the next 45 years. The effect of the elderly living longer is that the occurrence of illness and disabilities, as well as recovery time, is increased (Lovell, 2006). Associated with this is the increase in demand for health care resourcesRead MoreMy First Clinical Rotation As A Nursing Student1314 Words   |  6 PagesDuring my first clinical rotation as a nursing student, I was assigned to care for several older adults suffering from dementia. Although all of my patients ranged in severity from mild to severe progression of dementia, they all experienced moments of agitation, anxiety, or disturbed behaviors related to their diseas e. It occurred to me after careful review of several patient charts that despite often being prescribed pharmaceutical regimes for other comorbidities, these patients were rarely prescribedRead MoreThe Global Population Is Ageing At An Alarming Rate2024 Words   |  9 Pagesand is characterised by a period of substantial decline in functioning including physical, psychological and social. Whilst dementia is not an inevitable part of the ageing process, it has however due to the ageing population become more prevalent within society, especially within remote aboriginal communities (Brodaty Cumming 2010 cited in Jones Creedy 2012, p.44). Dementia does not refer to a single disease rather, a group of symptoms specifically retaining to the cognitive impairment of individualRead MoreOverview of Dementia Essay988 Words   |  4 PagesIntroduction Margaret is a 77 year old who has a diagnosis of dementia and type 2 diabetes mellitus. She has been recently separated from her daughter who was her primary carer and her husband who were both unable to cope with her agitated behaviour. Margaret now resides in an age care facility. Margaret’s mental and emotional health is a cause for concern and the family are upset and are struggling with feelings of guilt and anger. This paper with discuss the intervention professional healthcareRead MoreThe Elderly and Chronic Diseases5483 Words   |  22 Pagesis also found to be more prevalent in the ageing demographic of most countries. Australia is one of the developed countries that have a growing ageing population, and this has a decided impact on the Australian Health System and Services, which is in fact expected to increase in the future. ...the increase in certain risk factors and the prolonging of life due to improvements in medical interventions, the prevalence of chronic disease is expected to increase in the future (Key indicators of progressRead MoreEssay on Dementia in Elder Adults1870 Words   |  8 PagesDementia is the most feared and distressing disorder of later life. This essay will give an overview of dementia followed by the most common types of dementia. The essay will cover the nursing assessment and the interventions. Issues relating to sleeping disorders will be identified and it will also explore the care required in relation to these sleeping problems for an older patient / client suffering from dementia, as well as patient and carer advice. Analysis of Dementia Overview The term

Marketing Strategy Analysis - Development and Implementation

Questiuon: Discuss about the Marketing Strategy for Analysis, Development and Implementation. Answer: Introduction Corporations adopt a variety of strategies to enhance their core competency that provides it competitive advantage within the industry(Kotler, 2010). The scope of this essay is to analyze the competitive advantage enjoyed by Mercedes Benz and Toyota automobiles. Two relevant literature sources have been selected that highlights the competitive strategies utilized by the companies. The essay encompasses case analysis of Mercedes Benz by means of market segmentation and Porters Generic Strategies. Toyota Automobiles competitive strategy on the other hand has been explained using market segmentation and Porters Generic Strategy. Literature Source Mercedes Benz: Competitive strategies of Mercedes Benz has been obtained from Paquette, S (2011) journal on Customer Knowledge Management(Paquette, 2011). This article goes in depth regarding the various market segmentation and Porters differentiation generic strategy has been applied. Toyota Automobile: Toyota Automobiles competitive strategies has been extensively discussed in K. Amasaka (2009) article, The effectiveness of flyer advertising employing TMS: Key to scientific automobile sales innovation at Toyota. In The Academic Journal of China-USA Business Review,Volume 8(3), pages 1-12(Amasaka, 2009). The article covers extensively the various strategies adopted by Toyota to gain significant advantage in the market. Case Selection and Description In order to analyze and understand the competitive advantage enjoyed by companies, their marketing strategies and target market needs to be understood(Allen, 2007). Both case companies being automobile manufacturers differs widely in their approach towards marketing as they have different products catering to varied market segment. Case 1 Mercedes Benz: Mercedes Benz is a global automobile manufacturer based from Germany. The brand is well known for its luxury vehicles, coaches, buses and trucks production. The company was founded in 1926 with Karl Benz and Gottieb Daimler being its founding members. The company is headquartered in Stuttgart, Germany. The company is recognized as the worlds oldest car company and it is a part of parent company Daimler-Benz and Americas Chrysler. The companies merged to form the fifth largest car manufacturer that employs over 385,000 workers worldwide(Utrilla, 2012). The company has immense focus on quality and has a history of manufacturing unlimited speed limit automobiles. The essay analyses the luxury automobile manufacturing segment of the company which targets upper middle income groups with high taste in automobiles. The company adopts Porters generic strategies in order to establish differentiation based marketing in its target market. Case 2 Toyota Automobiles: Toyota Motor Corporation is a Japanese automotive manufacturer with headquarters in Tokyo, Japan. The company is a manufacturer of automobiles, commercial vehicles, luxury vehicles and engines. The company was founded in 1937 by Kiichiro Toyoda. Toyota is considered as a major competitor at national as well as international levels. It is one of the most successful car manufacturers in the world. Apart from automobile manufacturing the company also has diversified business in industrial trucks, boat engines, prefabricated houses, financial services, IT, biotechnology, forestry and telecommunications(Barney, 2010). The company has a distribution channels across 140 countries and its key market now is based in North America. The luxury automobile of the company targets middle to upper income segment around the world. The company adopts Porters Generic Cost Leadership Strategy for its strategic growth by product development that has been analyzed in the essay. The company has extensive RD team that is focused in manufacturing automobiles(Hussain, 2013). Evidence of Sustained Competitive Advantage Competitive Strategies helps a company establish various marketing tactics in order to succeed in the market. Each company has their own competitive strategy which predisposes marketing strategies. Mercedes Benz corporate strategic goals are inherited from DaimlerChrylser in order to achieve high customer satisfaction. This renders it sustainable advantage for the company(Payne, 2008). With growing competition is the automobile industry there is a need to have effective marketing strategy for achievement of organizational goals. Porters Generic Strategy is based on three prominent and distinct strategies of cost leadership, focus and differentiation. The company adopts focus differentiation market strategy to outperform other companies in the market. It car design and features offer exclusive luxury cars and is promoted to appeal the taste buds of upper income segment group. With the strategic goal it is able to achieve superior customer experience and cater to the narrow buyer segment with minimum competition. Hence, the automobile manufacturer offers premium price for its luxury brand. The automobile make sports cars which are high in demand compared to other automobile brands(Baroto, 2012). It conducts its marketing approach by advertising with demonstration of quality. With premium car users being its target marketing segment, it makes extensive use of marketing intelligence for marketing. The company sponsors F1 races and similar events that increase company visibility. Employees at the company make a continuous struggle to demonstrate superior quality and it is world renowned for being leader in safety and high expenditure in RD. The company has won several awards for its safety features including airbags, electronic stability programs (ESP) and pre-tensioners. It is said to produce technologically most advanced cars in the world. Toyota Motors Corporation strategy is based on becoming the most efficient automobile manufacturer. The company aims to become the most efficient automobile manufacturer with highest productivity. The companys global success is based on it being the low and best cost provider for its valued products(Doole, 2008). The company develops and caters to products for the overall market; hence it has a broader market scope. It attracts broader customer segment by catering to effective cost provider strategy, providing customers value for their money. This helps the company to upscale differentiation. In the automobile segment that it caters to, its cars are considered on of the best as considered to the price at which it sells. The company makes extension use of its resource and capabilities in order to match customer expectations(ORiordan, 2006). Analysis and Explanation Two competitive strategies are discussed in the essay, one market segmentation and another is Porters Generic Strategy. Market Segmentation addresses segmentation of the market by geographic, psychographic and demographic segmentation. Both the companies attend to geographic segmentation as they are present world over. Customers of the company can purchase automobiles of the company from anywhere in the world. For demographic segmentation is attained by segmenting customers by age, income, gender. Age and gender is almost constant for both the companies while purchasing automobiles of the company. Income segmentations for both the company differ widely as Mercedes-Benz caters to upper income group and Toyota Motor Corporation attends to middle to upper income segment. Mercedes Benz automobiles are highly priced and they advertise on the basis of their quality. The focus differentiation amongst Porters Generic strategies is attended to by creating unique value proposition for customers. Each product of the company is a symbol of status and class hence is considered to be highly valued(Wright, 2013). There are very few automobile companies in this segment that competes with the company hence, it leads in its way with the strategy. Toyota Motor Corporation focuses on its resources and capabilities to create a distinct product and reasonable price. The income segment that the company caters to is middle class to upper middle segment. Due to production and process efficiency of the company, including Kaizan, JIT and lean manufacturing processes, it can easily accomplish efficiency. The resource capability of the company allows it to produce standard quality automobiles at low cost, which appeals to wider market category. It is able to attend to its customer demands by promoting the company products as leading automobiles in price band range(Haq, 2008). Thus, it leads the world in its manufacturing of automobiles. Conclusion Competitive strategies help companies to excel and lead in their market, thus each company designs their own unique strategy by use of marketing intelligence. Marketing intelligence makes use of relevant data from the market as customer demographics, segmentation and competitors strategy to develop their own applicable plans. Mercedes Benz and Toyota Motor Corporation both operate in the automobile segment but have separate marketing strategy. One bases target market as customers who purchase luxury automobiles. Whereas the other company manufacturers cost effective automobiles. Each of the company excels in their own market segment and generates immense profits as well as revenues for the companies. Both companies are heavily invested in their RD but one to enhance their quality whereas the other to enhance process efficiency. Each company are leaders in their market segment by being able to cater to the customer segment effectively. References Allen, R.S., Helms, M.M., Takeda, M.B. and White, C.S., 2007. Porter's generic strategies: an exploratory study of their use in Japan.Journal of Business Strategies,24(1), p.69. Amasaka, K., 2009. The effectiveness of flyer advertising employing TMS: Key to scientific automobile sales innovation at Toyota.The Academic Journal of China-USA Business Review,8(3), pp.1-12. Baroto, M.B., Abdullah, M.M.B. and Wan, H.L., 2012. Hybrid strategy: A new strategy for competitive advantage.International Journal of Business and Management,7(20), p.120. Barney, J.B. and Hesterly, W.S., 2010. VRIO Framework, Strategic Management and Competitive Advantage. Doole, I. and Lowe, R., 2008.International marketing strategy: analysis, development and implementation. Cengage Learning EMEA. Kotler, P. and Armstrong, G., 2010.Principles of marketing. pearson education. Haq, F., Wong, H.Y. and Jackson, J., 2008, March. Applying Ansoffs Growth Strategy Matrix to Consumer Segments and Typologies in Spiritual Tourism,. Inrefereed paper presented at 8th International Business Research Conference. Hussain, S., Khattak, J., Rizwan, A. and Latif, M.A., 2013. ANSOFF matrix, environment, and growth-an interactive triangle.Management and Administrative Sciences Review,2(2), pp.196-206. ORiordan, C., 2006. Using the VRIO framework in practising firms taking the resource-based view (RBV).Accountancy Ireland,38(3), pp.42-43. Paquette, S., 2011. Customer Knowledge Management. Payne, A.F., Storbacka, K. and Frow, P., 2008. Managing the co-creation of value.Journal of the academy of marketing science,36(1), pp.83-96. Utrilla, P.N.C., Torraleja, F.A.G., Vzquez, A.M. and Ogyar, M.A., 2012. How does strategic choice affect business results? A case study of mutual guarantee societies.International Journal of Business and Management,7(7), p.51 Wright, R.P., Paroutis, S.E. and Blettner, D.P., 2013. How useful are the strategic tools we teach in business schools?.Journal of Management Studies,50(1), pp.92-125.